This past Thursday, FWIW Virginia came out with its final, pre-primary post on Virginia statewide Democratic candidates’ digital ad spending. For Facebook ad spending, FWIW Virginia found:
- Terry McAuliffe dominating the gubernatorial candidates, with $40,563 spent on Facebook advertising in just the last week of May, compared to $3,706 for Jennifer Carroll Foy, and nothing for Jennifer McClellan, Justin Fairfax or Lee Carter.
- Sam Rasoul leading the LG candidates, with $6,767 spent on Facebook advertising in the last week of May, compared to $3,776 for Andria McClellan, $1,627 for Sean Perryman, $704 for Mark Levine and zero for Hala Ayala or Xavier Warren.
- Mark Herring leading Jay Jones $15,189 to $1,734 on Facebook advertising in the last week of May.
So what do those ads look like, and what’s running right now? I just checked the Facebook ad library and found the following ads running. First off, here’s the ad you’ve probably heard about, by Clean Virginia, going after Hala Ayala for taking money from Dominion after pledging not to do so. According to Clean Virginia, it’s spending a massive $125,000 on these ads in the closing days of the primary campaign, so clearly a LOT of people are seeing these…
Next, here are the Facebook ads for governor that are currently listed as running. The only two candidates I found were Terry McAuliffe and Jennifer Carroll Foy, with Jennifer McClellan’s Facebook ads expiring back in early or mid-May, a delegate ad for Lee Carter, and nothing at all for Justin Fairfax.
Now, here are the LG candidates’ FB ads that are currently listed as active…by Sam Rasoul, Andria McClellan, Sean Perryman and Mark Levine. No sign of anything by Hala Ayala or Xavier Warren…
And finally, here are the AG candidates’ Facebook ads that are listed as active…by Mark Herring and Jay Jones.