“La Diferencia” Highlights Contrast With MAGA Republicans Ahead of RNC Debate
Today, Biden-Harris 2024 is announcing its third ad targeting Latinos as a key part of the response to the second RNC debate in Simi Valley, CA. The ad called “The Difference,” or “La Diferencia,” focuses on the contrast between Republicans’ empty promises and President Biden’s historic investments and unwavering commitment to improving the quality of life of Latino Americans. In the words of the narrator, “Some talk. Others do. And in our community, we know the difference.”
In his first term in office, President Biden’s economic agenda achieved record low Latino unemployment, spurred a Latino small business boom, and lowered costs for Latino families while expanding access to affordable health insurance. While MAGA Republicans continue to prioritize the interests of the rich and wealthy, President Biden has remained committed to building a better America, prioritizing the interests of the middle class and rebuilding the economy from the bottom up and middle out – never the top down.
“Republicans talk a lot of game, but Joe Biden actually delivers for Latinos,” said Maca Casado, Biden-Harris 2024 Hispanic Media Director. “That’s the difference and that’s the choice Latinos will face in November 2024: between an agenda that is lowering costs and investing in Latino communities and their businesses, and MAGA Republicans whose platform only serves the wealthy and powerful. President Biden’s campaign knows Latinos’ political power and is investing early and aggressively to make his case because we won’t take their votes for granted.”
“La Diferencia” is a part of Team Biden-Harris’ historic $25 million ad campaign and will run in English and Spanish on TV and digital in battleground states: Arizona, Nevada, Pennsylvania, Georgia, Michigan, North Carolina, and Wisconsin. The ad will also run in Spanish on a Univision simulcast of the Republican debate.
Watch “La Diferencia” HERE.
Watch “The Difference” HERE.
Paid for by Biden for President