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If you are running a new law firm, you may have realized that getting your name out there can be challenging. So, you will need to put extra effort into marketing, which, when done right, can yield excellent results.
Marketing requires working with marketing tools, some of which will cost you money or time. “Before working with tools that will cost you money, you may want to research free tools that can help make a massive difference in your marketing strategy,” says David Brenton, president of BluShark Digital.
Google Analytics
Before thinking about marketing tools, you have got to have a website. Having a website domain and building out the website is not entirely free. If you do not have the skills to build a website, there are tools to assist you, or hiring a professional web designer may be a good option. You may also need to buy a domain name and hosting services.
Once your website is on the internet and you are running marketing campaigns, Google Analytics is a great tool that can help you track the performance of your campaigns. The good thing about Google Analytics is that it is free.
It helps you get insights like how many people visited your website, how they got there, and their actions once they got there. This information enables you to understand what works, what doesn’t, and the changes you can make to get the most out of the campaign.
Online Directories
Avvo is among the leading online marketplaces for legal services. One of the reasons legal firms sign up for Avvo is to get reviews.
However, many lawyers are skeptical about signing up for Avvo because its rating system is based on arbitrary factors rather than actual legal work.
But irrespective of how they rate lawyers, most clients view Avvo ratings as credible, so signing up can help build your credibility.
Keyword Planner
Ranking in search engine results is a great way of generating traffic to your website for free. But ranking requires getting your SEO right. One area of SEO you could handle from your end is optimizing your content for search engines.
Optimizing your content requires using the keywords you want to rank for. A keyword planning tool is the best way to identify the keywords for your content. Some tools you may want to consider for keyword planning include Google Keyword Planner, Spyfu, KWfinder, Semrush, and Ahrefs.
Email Marketing
An email list is among the leading sources of business for law firms. But sending emails manually to your email list is almost impossible.
The best way to do it is by using a tool that can help automatically send mail to everyone on your mailing list. One of the most commonly used tools for email marketing is MailChimp.
While the service is not entirely free, MailChimp offers a free plan, which can be an excellent place to start and upgrade to a paid version as you grow.
Social Media
Social media is an excellent platform for lead generation. But if you run a firm where you double up as a lawyer and marketer, you may find updating content on social media challenging.
Some social media marketing tools, such as Buffer, can help you with your scheduled posts. You only have to create the content, add it to Buffer, and create a schedule; then, the tool does the rest for you.
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