Team Biden-Harris Launches Ad Marking Anniversary of January 6 Insurrection
On Saturday, January 6, Team Biden-Harris will launch its first ad of 2024, highlighting the existential threat our country’s democracy faces from the MAGA extremism that now defines the Republican Party and showcasing President Biden’s commitment to strengthening and fighting for our democratic institutions and free and fair elections.
The 60-second TV spot, “Cause,” narrated by President Biden, issues a stark reminder of Donald Trump and MAGA extremists’ prior and ongoing efforts to erode American democracy and excuse – and even promote – political violence. It also emphasizes President Biden’s steadfast dedication to ensuring free and fair elections and the right of all Americans to have their votes counted.
The week-long, half a million-dollar ad flight will run on national television news and on local evening news in key TV markets in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. On digital platforms, Team Biden-Harris will run a series of tailored 15- and 6-second ads on high-reach platforms including YouTube, Instagram, and Connected TV.
“Led by Donald Trump, MAGA Republicans are running on an extreme platform of undermining the will of the American people who vote in free and fair elections, weaponizing the government against their political opponents, and parroting the rhetoric of dictators in service of forcing their extreme, unpopular agenda,” said Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez. “Over the last three years, MAGA Republicans haven’t shied away from the Big Lie – they’ve doubled down. This ad serves as a very real reminder that this election could very well determine the very fate of American democracy.”
This morning, National Advisory Board Member Governor Wes Moore (D-MD) was on MSNBC’s Morning Joe to discuss what’s at stake this coming November and previewed the ad saying, “We know that the future of our democracy is going to matter in all of this…The president is really setting the stakes and really hoping to set the platform for what people are going to hear. From him, it is a vision for their future. From Donald Trump, they’re going to hear a vision about his future. That’s the difference.” Watch the full clip HERE.
Watch Full TV Ad HERE.
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