Home 2024 Elections Video: New Biden-Harris 2024 Ad Makes Direct Overture to Nikki Haley Voters

Video: New Biden-Harris 2024 Ad Makes Direct Overture to Nikki Haley Voters

“Joe Biden is building a broad and diverse coalition of voters who want more freedoms not less, who want to protect our democracy, and who want to live in a country that is safe from the chaos, division, and violence that another Donald Trump presidency would bring.”

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From the Biden/Harris reelection campaign:

New Biden-Harris 2024 Ad Makes Direct Overture to Nikki Haley Voters

Today, Biden-Harris 2024 released a new ad making a direct appeal to Nikki Haley voters to join the Biden-Harris coalition as Donald Trump refuses their support and pushes them away from his campaign. The ad is part of Team Biden-Harris’ $30 million spring ad campaign targeting voters in battleground states.

The 30-second spot, “Save America. Join Us,” highlights Donald Trump’s repeated insults of Nikki Haley and her supporters — and underscores his active refusal of their support. In the ad, Trump tells a reporter asking how he plans to bring Haley voters into his column, “I’m not sure we need too many.”

“Donald Trump has made it crystal clear he doesn’t want support from voters who cast their ballot for Nikki Haley so let us be equally clear: there is a home for everyone on this campaign who knows Donald Trump cannot be back in the White House,” said Biden-Harris 2024 Communications Director Michael Tyler. “Joe Biden is building a broad and diverse coalition of voters who want more freedoms not less, who want to protect our democracy, and who want to live in a country that is safe from the chaos, division, and violence that another Donald Trump presidency would bring.”

Using the recent Republican primary results to determine the ad’s placement, this seven-figure, video-centric ad flight will run for three weeks in eight key battleground states, targeting Nikki Haley voters in predominantly suburban ZIP codes where she performed well against Trump. The ad will run across a wide array of digital platforms including Meta, YouTube, connected TV, and online video.

Donald Trump’s campaign is cash-strapped and bleeding the voters needed to win this election – particularly in the suburbs. Trump has consistently underperformed with moderates and suburban voters in the primaries — losing moderate voters outright to Haley in North Carolina and underperforming in key suburban counties, including Mecklenburg, Wake, Durham and Orange counties. In Michigan, Trump saw his margins in the suburbs dwindle, namely in Oakland and Washtenaw counties near Detroit and Ottawa and Kent counties near Grand Rapids. As Trump loses ground, derides women, and threatens to ban abortion nationwide — Joe Biden is reaching across the aisle to Haley voters, inviting them to join his growing and winning coalition of voters who will decide this election.

WATCH “SAVE AMERICA. JOIN US.” HERE.

TRUMP: ‘Bird Brain.’ I call her ‘Bird Brain.’

TEXT: If you voted for Nikki Haley…

TRUMP: Nikki Haley has made an unholy alliance with RINOs, Never Trumpers, Americans for No Prosperity.

TEXT: Donald Trump doesn’t want your vote.

TRUMP: She’s sitting there like [mocks Haley].

TRUMP TRUTH SOCIAL POST: “We don’t want [Haley supporters], and we will not accept them.

TRUMP: She’s gone crazy. She’s a very angry person. She’s not presidential timber.

TRUMP: I don’t need votes. We have all the votes we need.

TRUMP TRUTH SOCIAL POST: Haley supporters “will be permanently barred from the MAGA camp.”

TRUMP: She is – She’s gone haywire.

TRUMP: There aren’t that many Never Trumpers anymore.

REPORTER: How do you bring these Nikki Haley voters back into the tent?

TRUMP: I’m not sure we need too many

TEXT: Save America. Join us.

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Paid for by Biden for President

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