People often ask me "What happened to you?" I don't look like the short-haired Fishburne basketball player that I was. - Ryan Blosser
Growing up, Blosser says, local food was Domino's pizza and a gallon of orange juice. He spent all his time at the YMCA indoors. He didn't know he was missing anything. When he went off to college he just did not like the experience. He quit. But basketball had been his entire identity. He met his future wife, Joy, and decided to move to Hawaii. It was on Oahu that his obsession with local food started.
Blosser sees his life as three woven tracks. First there is his need to engage his body somehow physically; an intellectual need, which being a college basketball player did not fulfill; and finally an emotional need. In Hawaii, the guy who had never been outside started to surf. Then he happened on a local farmer's market and he bought and fell in love with a basil plant. Finally while taking a college course on poetry he discovered the haptic poets. The basil plant became his fetishized object.
This is going to really sound really, really "woo woo," but I started to actually connect to the rhythm of the planet, not in that hippie kind of way, but in a real way where you are outside in the water and you actually feel it.
These experiences motivated him. He could grow his plant and eat it too. He could smell it, put it in his food and eat it, all without going to the store to buy it. To that point he had been living off of rice and beer; that was what the money they had bought. Then about 12 years ago, in a corner of his yard, he started an herb garden.
The hypocrisy that permeates big-money college sports takes your breath away. College football and men's basketball have become such huge commercial enterprises that together they generate more than $6 billion in annual revenue, more than the National Basketball Association. A top college coach can make as much or more than a professional coach; Ohio State just agreed to pay Urban Meyer $24 million over six years. Powerful conferences like the S.E.C. and the Pac 12 have signed lucrative TV deals, while the Big 10 and the University of Texas have created their own sports networks. Companies like Coors and Chick-fil-A eagerly toss millions in marketing dollars at college sports. Last year, Turner Broadcasting and CBS signed a 14-year, $10.8 billion deal for the television rights to the N.C.A.A.'s men's basketball national championship tournament (a k a "March Madness"). And what does the labor force that makes it possible for coaches to earn millions, and causes marketers to spend billions, get? Nothing. The workers are supposed to be content with a scholarship that does not even cover the full cost of attending college. Any student athlete who accepts an unapproved, free hamburger from a coach, or even a fan, is in violation of N.C.A.A. rules.