Tag: Social media
The Republican Party of Virginia has spent most of this century chasing its transformation tail. Now it is mimicking the Organizing for America strategy with VA Victory. There was something of a rollout at Shad Planking, but it was not ubiquitous. No threat to Obama, it does threaten the DPVA.
VA Victory is taking an "all of the above" approach including t-shirts and stickers with QR codes and using mobile payment systems with smartphones to take donations. On the face of it, the Republican demographic does not seem poised to embrace all such innovation, though the donation ready smartphones fit. The rubber meets the road energizing social media and that too appears incongruous with the party still mired in the age of Lincoln, only on the opposite side. Whether their intent is to attract followers then use a shotgun approach to contact or to organize leads in the manner Ben Tribbett suggests will determine how much progress they will make this year. Nevertheless, it leaves Republicans a leg up for 2013 as the Democratic Party of Virginia (DPVA) takes a breather year, relieved of responsibility for any substantial grassroots effort.