One morning a fellow on WSVA 550 who had been on the fence about the controversy announced he had changed his opinion about the team name. The conversion came while watching a rerun of an old Daniel Boone television series episode. The story centered on a Native American child that was being enrolled in the frontier school. The telling scene was when the youth approached and was peppered by his classmates with clearly derogatorily intended pejoratives including the "R" word. In context and told by a series that originally aired in an era when we were much more embarrassed by our prejudices, the true message and meanness of the term rang out.
"...it has ties to a time when bounties were paid for the scalps of American Indians...it is a racial slur like any other racial slur that we wouldn't print in the pages of a family newspaper." - The Oklahoman Online
At about the same time, those "insensitive" Oklahomans in one school district were deciding to remove that nickname from the teams at Capitol Hill High School in Oklahoma City despite "tradition." You see Oklahomans, in a state named for the red people, can distinguish the difference.