|Today, Biden-Harris 2024 announced a new ad spotlighting how President Biden’s historic agenda is lowering costs for America’s middle class. “Never Left” highlights President Biden’s middle class upbringing and his steadfast commitment to America’s middle class. “Never Left” marks a new creative focus of Team Biden-Harris’ historic, $25 million paid media campaign with an explicit focus on the President’s cost-saving measures in his agenda.
“Never Left” will run on national cable channels and on TV in battleground states. The buy is targeting high-reach, general election audience programming including Dancing With the Stars and Bachelor in Paradise, top-ranking NFL programming, and high-rated local and network news adjacencies. This ad is part of Team Biden-Harris’ 16-week, $25 million advertising campaign that is reaching key voters in battleground states and includes the largest and earliest investment in Hispanic and African American media for a reelection campaign in history.
“While MAGA Republicans pretend they’re fighting for America’s middle class, President Biden and Vice President Harris are actually delivering,” said Julie Chavez Rodriguez, Biden-Harris 2024 Campaign Manager. “Whether it’s taking on Big Pharma to cut prescription drug costs, lowering health care premiums for millions of Americans, or reducing energy bills for American families, fighting for the middle class isn’t an empty campaign promise for Joe Biden and Kamala Harris – it’s their political DNA. This ad serves as an early reminder of the choice Americans will face next year: between MAGA Republicans whose agenda would give tax handouts to the ultra-rich at the expense of working people, or Joe Biden and Kamala Harris’ agenda for the middle class.”
“Never Left” will run on national cable news programming and on local evening news in battleground states: AZ – Phoenix; GA – Atlanta; MI – Detroit, Grand Rapids; Nevada – Las Vegas; NC – Raleigh; PA – Philadelphia, Pittsburgh, Scranton; WI – Milwaukee, Madison, Green Bay.