Home 2024 Elections Video: Biden-Harris 2024 Launches First Ad of Spring Paid Media Buy

Video: Biden-Harris 2024 Launches First Ad of Spring Paid Media Buy

"In 'For You', President Biden Touts His Historic Record, Points Out Trump’s Lack Thereof"

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From the Biden campaign:

FOR IMMEDIATE RELEASE
March 9, 2024

Biden-Harris 2024 Launches First Ad of Spring Paid Media Buy

In “For You” President Biden Touts His Historic Record, Points Out Trump’s Lack Thereof  

Today, Biden-Harris 2024 is launching a $30 million dollar ad campaign targeting voters in battleground states. The campaign will kick off with “For You,” a direct-to-camera from President Biden where he speaks frankly about the question on every Washington reporter’s mind … the President’s historic legislative agenda!

In “For You” President Biden discusses how his wisdom, experience, and—yes, even age—have been critical to getting big things done for the American people in his first term, and the choice Americans will face this November between Joe Biden’s experienced and effective leadership versus Donald Trump and his assault on Americans’ rights and democracy.

The six-week ad flight will air on national cable and local broadcast and cable television in Michigan, Pennsylvania, and Wisconsin, Arizona, Georgia, Nevada, and North Carolina. The ad campaign will target audiences in the key markets of Detroit, Flint, Grand Rapids, Philadelphia, Pittsburgh, Harrisburg, Milwaukee, Madison, Green Bay, Phoenix, Atlanta, Las Vegas, and Raleigh, with a focus on voters of color and young voters. The ad will air on popular entertainment and sports programming on stations like ESPN, TNT, FX, Adult Swim, and Comedy Central and during high-viewership moments like the NCAA March Madness Tournament. It will also run digitally across platforms – with a heavy emphasis on Instagram, Facebook, and YouTube.

The following is a statement from Biden-Harris Campaign Communications Director Michael Tyler:

“Y’all want to talk about age? Let’s talk about age. At 77, Joe Biden beat Donald Trump. At 78, he led us through the COVID crisis, put us on a path to creating nearly 15 million new jobs since the day he took office, and passed the Bipartisan Infrastructure Law to repair our roads and bridges and expand access to broadband internet to every community. At 79, he got us the most significant gun safety legislation in a generation and became the first president to beat Big Pharma and cap the cost of insulin at $35 for seniors. At the same time, he made the single largest investment in history to combat climate change – all before his 80th birthday. Meanwhile, the only helpful thing Donald Trump did for the American people in four years was lose the 2020 election to Joe Biden – and it’s the one thing he won’t take credit for.”

“Now, Joe Biden is 81 and he’s going to beat Donald Trump again because he wakes up every single day fighting for the American people while Trump wages a campaign of revenge and retribution focused on himself. Trump may be four years younger than Joe Biden, but his ideas are old as hell and they’ve already been rejected by the American people. Joe Biden is running to make sure we reject them for good.”

Watch “For You” HERE.

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Paid for by Biden for President

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