Home 2024 Elections Biden Campaign Memo on Biden-Harris 2024 Black Outreach

Biden Campaign Memo on Biden-Harris 2024 Black Outreach

"Since day one, the Biden-Harris campaign has been authentic and consistent in our efforts to reach Black voters and ensure they are aware that no other administration in modern history has delivered for Black America in the way Joe Biden and Kamala Harris have."

43
3

From President Joe Biden’s reelection campaign:

To: Interested Parties

From: Trey Baker, Biden-Harris 2024 Sr. Advisor

Subject: Biden-Harris 2024 Black Outreach

Date: May 17, 2024

Since day one, the Biden-Harris campaign has been authentic and consistent in our efforts to reach Black voters and ensure they are aware that no other administration in modern history has delivered for Black America in the way Joe Biden and Kamala Harris have.  From historic investments and engagement with Black media, to extensive travel by President Biden and Vice President Harris as well as innovative organizing programs that highlight the administration’s commitment to generating Black wealth – we are meeting Black voters where they are.

This weekend is a continuation of that work. The President will attend an event on Saturday in Georgia focused on engaging Black voters, which will provide our Georgia state team additional support in their efforts to reach and organize the community. Serving in his official capacity, the President will then deliver the commencement address at Morehouse College Sunday morning. As Biden-Harris Co-Chair and Morehouse Alum Cedric Richmond perfectly stated, Morehouse College remains one of the most valued, celebrated and distinguished institutions of higher learning in the United States and is responsible for educating some of the most significant Black men in our country’s history. Given the way the Biden-Harris Administration has delivered for Black America, and HBCUs, there is no better speaker for this year’s commencement ceremony than President Biden.

During the weekend, President Biden will also engage with local Black-owned small businesses as he frequently does on his trips. The President will visit a Black-owned small business in Detroit on Sunday ahead of his NAACP speech, and will have a valuable discussion with the business owners focused on this administration’s continued effort to build Black wealth and close the racial wealth gap. Black-owned small businesses have been critical to the Biden-Harris organizing strategy. An organizing model we developed with Detroit small businesses in March is now being rolled out across our battleground states, this month. The President will close out his weekend swing by delivering the keynote address at the NAACP Freedom Fund dinner, where he will once again talk directly to Black America about the issues we care about most.

No administration has delivered for Black America like Joe & Kamala

After Donald Trump failed us, no administration has delivered for Black America like President Biden and Vice-President Harris. While the Black unemployment rate skyrocketed under Trump, the Biden-Harris administration helped to create over 2.5 million jobs for Black workers, resulting in record low Black unemployment – Black business ownership is also growing at the fastest pace in 30 years.  After Donald Trump’s failed PPP launch helped his rich friends at the expense of minority businesses, President Biden worked closely with small businesses to recover. The share of Black households owning a business has now doubled since the pandemic. The President’s student loan forgiveness program has also disproportionately benefited Black Americans, who received nearly $160 billion in student loan debt forgiven. That’s right – BILLION. This measure is directly working to increase Black wealth and close the racial wealth gap. Even after Donald Trump’s Supreme Court Justices tried to stop us. These efforts are directly working to close the racial wealth gap as Black students take on 85% more educational debt than their white counterparts, and 86% of Black students graduate with debt.

Black child poverty was cut in half during the pandemic through the President’s Child Tax Credit, which we are fighting to bring back, despite resistance from MAGA Republicans in the House and Senate. More Black Americans have healthcare coverage than ever before, while Trump remains obsessed with ripping away our healthcare coverage by repealing Obamacare, the signature accomplishment of the first Black President. The President and Vice-President have also tackled the Black Maternal Health Crisis by allowing states to expand Medicaid postpartum coverage from just 60 days to 12 months—impacting approximately 65% of births for Black mothers. And, let’s not forget that Joe Biden has confirmed more Black women to the federal bench than all other Presidents combined.

No campaign has invested in Black outreach like we have

In September of last year, this campaign announced the earliest and largest investment in outreach to Black voters of any reelection campaign in history. Then, earlier this year, on the heels of the President’s electric State of the Union address, our March Month of Action. During the month of March the President and Vice President traveled to every single battleground, putting a focus on key black communities, such as Atlanta, Milwaukee, Philadelphia and others, talking directly to Black voters. President Biden had dinner with Eric Fitts, a North Carolina teacher who benefited from President Biden’s student loan relief program, and his two sons. The TikTok taken by one son during the visit has been viewed over 5 million times. In Saginaw, Michigan, the President also met with a father and son golfing team. Their meeting was first shared on Instagram by The Black Man Can, who has over 1 million followers.

Throughout the month of May, we are continuing these efforts with a seven-figure investment in Black media to communicate directly with voters where they are. The President has done more Black radio interviews than any other medium thus far on the campaign – eleven interviews this year alone.  This week, he spoke with Big Tigger, a major figure of our culture, ahead of his visit to Morehouse.

We’ve also had a dedicated campaign presence at festivals like J.Cole’s Dreamville Fest in North Carolina and engagement with the voters who traveled to Las Vegas for the Lovers & Friends Festival, increasing our reach with young black voters in particular. The Vice President and Second Gentleman have also engaged with cultural influencers like Sheryl Lee Ralph and Khadeen Ellis to talk about what’s at stake for reproductive rights for Black Americans.

We’ve partnered with black-owned small businesses to expand our organizing presence in key battleground states. In Michigan, Team Biden-Harris spent March and April engaging with thousands of small business owners — centered in communities of color — to leverage their networks for visibility and outreach. Beginning this month, Team Biden-Harris is scaling its small business outreach program to all of our battlegrounds.  Meanwhile, Donald Trump and the RNC are shutting down their much vaunted diversity centers.

The Vice President is also in the middle of an Economic Opportunity Tour in her official capacity, which focuses heavily on how the administration is putting Black wealth front and center.

Bottom Line: From the very beginning the President and Vice President have been clear that this campaign will not take a single voter for granted. We are not, and will not, parachute into these communities at the last minute, expecting their vote. Every day, from now until election day, we will continue working diligently to ensure that come November, Black voters send Joe Biden and Kamala Harris back to the White House to continue delivering for Black America in unprecedented ways.

Trey Baker

Senior Advisor, Biden-Harris 2024

********************************************************


Sign up for the Blue Virginia weekly newsletter

Previous articleRep. Abigail Spanberger (D-VA07) Presses USPS Postmaster General to Address Service Issues After Hearing From More Than 1,800 Virginians
Next articleSen. Tim Kaine: “Alito and Thomas have brazenly destroyed this bedrock principle [of judicial fairness]”