Today, Team Harris-Walz rolled out the latest ads in its Project 2025 paid media blitz that kicked off in August highlighting the threat that Trump’s extreme agenda poses for Asian American communities.
The television and digital pots “Disaster” and “Set Us Back” – which will blanket the battleground states of Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin starting this week – explain how Trump’s Project 2025 agenda would harm Asian American families by eliminating the U.S. Department of Education, banning abortion nationwide, ripping away critical health care protections, and weakening enforcement of gun laws.
“Donald Trump vilified Asian Americans, incited a devastating wave of anti-Asian violence during the pandemic, and failed them as president,” said Harris-Walz Asian American, Native Hawaiian, and Pacific Islander Spokesperson Andrew Peng. “From fostering hate to coming after our health care, voters deserve to know the ways Trump’s Project 2025 agenda would take our families and communities backwards, while Vice President Kamala Harris promises to fight for a new way forward for all Americans.”
Following the release of “Reduced,” “The Seal,” and “My Mother,” the spots “Disaster” and “Set Us Back” represent the campaign’s fourth wave of ads targeting Asian American voters in battleground markets since Vice President Kamala Harris became the Democratic nominee for President – and are fueled by Team Harris-Walz’s historic $370 million in digital and television advertising reservations between Labor Day and Election Day. Like previous ads, Asian American voters will see and hear “Disaster” and “Set Us Back” across a broad range of digital channels like Meta, Snap, YouTube, Connected TV, iHeart Radio, and Pandora – as well as on nearly 70 different broadcast outlets that serve diverse Asian American audiences.
The ads build on Team Harris-Walz and Democrats’ record-breaking investments to reach Asian American voters, who are expected to be the margin of victory in this election. With less than 40 days to go, the campaign is continuing to aggressively ramp up its activities – with Asian American outreach staff already deployed nationally and across the battlegrounds, and a flurry of digital, TV, radio, and print ads set to launch in the homestretch of the presidential race. In a testament to the campaign’s work to earn every single vote, a recent survey found that Asian American voters are far more likely to say that they have been contacted by the Democratic Party than the GOP – a factor that could make all the difference in key swing states.
WATCH “DISASTER”
Sign up for the Blue Virginia weekly newsletter
