Video: Biden-Harris 2024 Announces New Ad to Air During NFL Primetime Season Opener

Today, Biden-Harris 2024 is announcing a new ad highlighting President Biden’s historic economic agenda that is delivering results for the American people. The ad will run in battleground states and on national cable networks, as well as on digital and Connected TV. In an early signal of the campaign’s effort to reach a general election audience, “Got to Work” will be Team Biden-Harris’ first 2024 ad to run during an NFL game during Thursday’s primetime season opener between the Detroit Lions and Kansas City Chiefs.“Got to Work” outlines how President Biden defied the odds to avoid economic catastrophe with decisive leadership and action, all the while lowering costs, bringing back manufacturing, and creating good-paying jobs for the American people.

“President Biden led an unprecedented economic recovery and is overseeing a historic legislative agenda that is creating good-paying jobs across the country, lowering costs for hardworking Americans, and bringing manufacturing back to the United States,” said Michael Tyler, Biden-Harris 2024 Communications Director. “While MAGA Republicans compete against each other on their most extreme and unpopular positions, our campaign is investing in reaching a general election audience by investing in primetime placement. This buy sends a clear message that we are running an aggressive, winning campaign.”

These ads are a part of Team Biden-Harris’ 16-week, $25 million advertising campaign that will reach key voters in battleground states. “Got to Work” will run on broadcast and cable TV in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit; Nevada: Las Vegas; North Carolina; Raleigh; Pennsylvania: Philadelphia; Wisconsin: Milwaukee. The spot will also run on national cable on MSNBC, CNN, and daytime Fox News.