Interesting graphics from VPAP, despite the typos (“you campaign?” LOL), which show that if campaigns have the money, they love throwing it at TV, which I’d argue is largely a waste of money. And if they *don’t* have that much money, they spend it instead on staff, mail, signs, and – to a lesser extent – TV/radio, digital and fundraising. As for what’s changed since 2003, mostly digital spending has increased, while newspaper ads have fallen to last place…another sign of why the newspaper industry is in such dire shape.
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