Today, Biden-Harris 2024 is launching a new ad titled “I Know,” featuring President Biden’s forceful remarks in North Carolina on Friday on the key difference in this election: between Donald Trump’s failed leadership and relentless lying and President Biden’s trademark honesty, character, and resilience. The ad closes with President Biden’s closing remarks from his North Carolina rally last Friday: “Like millions of Americans, I know when you get knocked down, you get back up.”
In the spot, President Biden takes aim at Trump’s lies on the debate stage, from the “great economy he created” to the “pandemic he botched,” and his biggest lie of trying to avoid responsibility for the insurrection he encouraged on January 6.
The ad puts a spotlight on the difference in character between the two men by lifting up President Biden’s concluding remarks from his Friday rally: He knows right from wrong, and he knows how to get big things done for the American people – which is exactly how he’s been able to make historic progress to lower costs, create good-paying jobs, and make our communities safer.
The 60-second spot, “I Know,” will air on TV and digital platforms across battleground states targeting key voting demographics. It will air on networks that over-index for a younger, more diverse audience, including ESPN, TNT, Bravo, FX, Freeform, and Comedy Central. The ad will also air on sports programming and other large-viewership moments like the Bachelorette season premiere. A 30-second version will run in tandem, exclusively on digital platforms.
The ad comes on the heels of Team Biden-Harris’ most successful organizing weekend of the campaign so far, which included a massive mobilization blitz with over 1,500 events across the battlegrounds. Since Thursday, supporters have contributed more than $33 million, of which $26 million is from grassroots donations. Nearly half of those grassroots donations were from first-time donors to the campaign this cycle.
The following is a statement from Biden-Harris 2024 Communications Director Michael Tyler:
“Americans deserve a president who doesn’t back down from a fight, and that’s Joe Biden. That is the spirit that this country was built upon, and it’s what President Biden carries with himself every single day in his job as Commander-in-Chief.
“Donald Trump stands against every value that our country stands for. He’s a liar, a crook, and he will always put himself first. The American people deserve better than Trump’s failed leadership and trademark lies, and this ad is just one more way we will be making the choice they will face at the ballot box this November all the more clear.”
Watch “I Know” Here
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