Today, the Harris-Walz campaign released a new ad, “Knows,” as a part of its historic, $50 million paid media buy targeting battleground voters in the run-up to the Democratic National Convention. The ad puts a spotlight on Vice President Harris’ upbringing, her lifelong commitment to fighting for the American people, and her vision as president: lower health care costs, affordable housing, and safer communities. “Knows” also shows the split screen between her vision and that of Trump’s: selling out Americans, and putting profits over working people.
“Knows” also lifts up Vice President Harris’ upbringing: raised by a working mom and working at McDonalds to help put herself through college — in stark contrast to Donald Trump, who was handed millions and used it to screw over workers and provide tax cuts for the ultra-wealthy.
The ad will run on local and national broadcast, cable programming, streaming, and social channels and builds on the campaign’s efforts to reach voters where they are and through the programs they watch. The ad will air during highly-viewed events and programs like The Olympic Games, The Bachelorette, Big Brother, The Daily Show, and more.
The following is a statement from Harris-Walz Senior Spokesperson Lauren Hitt:
“Being president is about who you fight for. Vice President Harris is the daughter of a working mother and worked at a McDonald’s to put herself through college. She knows what middle class families go through. Now, she’s running for president to make it easier for families to not just get by, but get ahead. As president, Harris’ top priority will be taking on corporate greed to lower costs. Donald Trump, on the other hand, is running to give more handouts to his ultra-wealthy friends at the expense of working Americans. That’s the contrast voters are going to see between now and Election Day.”
WATCH
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