Paid Media Campaign Across Television, Radio, Digital Platforms, and Constituency Media Targeting Battleground Voters
With only 83 days left until Election Day, Team Harris-Walz is launching a $90 million paid media buy for the last three weeks of August — a historic sum over a short period of time, and a testament to the campaign’s relentless effort to reach the voters who will decide this election. The August advertising flight represents the most aggressive stretch of paid media for the entire cycle.
Bookending the Democratic National Convention, this paid media buy will continue Team Harris-Walz’s commitment to meeting voters where they are about the stakes of this election. This historic buy will touch on four key areas of focus for undecided voters: Vice President Harris’ personal story and background; her lifelong commitment to fighting for the people and standing up to powerful interests; her long standing focus on the everyday needs of Americans; and the stark contrast between her record and Donald Trump’s dangerous, extreme agenda. Running an aggressive paid media campaign to the tune of $90 million over the course of just a few short weeks will ensure these key messages help cement the choice for battleground voters ahead of Get Out the Vote efforts starting in the fall.
This $90 million paid media buy will target voters in every battleground state and expand the campaign’s reach into markets like Marquette, Alpena, Toledo, Erie, and Youngstown – markets where the Trump campaign is ceding the airwaves as their candidate spends this crucial stretch consumed by personal grievance and his latest conspiracy theories instead of communicating with the voters who will decide this election.
“On the heels of our historic launch, we know that the more voters hear during the month of August about the differences between Vice President Harris’ long-standing history of delivering common-sense solutions for the American people — from her early days as a prosecutor to the present — and Donald Trump’s dangerous, extreme and out-of-touch Project 2025 agenda, the more they will know that Vice President Harris is the only candidate fit to lead our country over the next four years,” said Harris-Walz Principal Deputy Campaign Manager Quentin Fulks. “It is precisely through efforts like this that we will break through a crowded media environment early and make clear the choice and stakes of this election for the voters who will decide it.”
Ads will be targeted to high-impact programming that reaches the voters Team Harris-Walz needs to reach to win 270 electoral votes. That includes local broadcast and cable programming and non-political programming like The Bachelorette, Big Brother, The Daily Show, Love & Hip Hop: Atlanta, and The Simpsons. The buy also includes a historic investment into targeting voters on digital platforms and Connected TV. Additionally, as a part of this buy, Team Harris-Walz is launching a seven-figure general market radio advertising campaign to expand reach with target voters across the battleground states.
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