By Josh Stanfield of Activate Virginia
At around 7am this morning, as I was casually perusing 2021 Democratic gubernatorial hopefuls’ PAC filings on VPAP, I realized the info could be of public interest. So here ya go – a breakdown of how they’ve been spending focusing almost exclusively on the [1/1/2020 – 3/31/2020] filing period:
LG Justin Fairfax
Raised $7,769 / Spent $26,520 / $0 On Hand
WIN Digital Media LLC: $18,000 for Communications Services
WIN Digital Media LLC has no known website, but this bio of Lauren Burke states she’s the Principal of Win Digital Media LLC. Burke is regularly quoted by the press on questions of Justin Fairfax, as seen in this February 2020 article.
Avis Jones-DeWeever: $5,000 for Communications
Dr. Avis Jones-DeWeever, according to her website, is “a Career Reinvention Strategist, Diversity Consultant, and Women’s Empowerment Expert. She’s the Founder of the Exceptional Leadership Institute for Women, a global personal and professional development firm that helps established and aspiring entrepreneurs and executives experience accelerated success while building a holistic life they love. She’s also the President of Incite Unlimited, a Washington, DC-based boutique consulting firm specializing in diversity consulting, communications strategy and the development and implementation of impactful research.”
NGP Software: $2,100
Also note the Schedule F: Debts Remaining Unpaid filings for We Rise Together PAC. There’s a 1/1/19 debt to former Fairfax advisor Lawrence Roberts (recently named director of the Sorensen Institute of Political Leadership at UVA) for $54,000. There’s another 2/8/2019 debt to Dave Mills, LLC; David Mills is married to State Senator Jennifer McClellan and is former Executive Director of the DPVA. Both debts are for Strategic Consulting Services.
Delegate Jennifer Carroll Foy
Raised $980 / Spent $42,671 / $36,395 On Hand
Pfeiffer Finance Strategies: $12,000 for Finance Consulting Services
Pfeiffer Finance Strategies has no known website. The Washington Post reported that Foy has brought on “Polly Pfeiffer, the former finance director for Northam’s gubernatorial campaign,” presumably the operative behind Pfeiffer Finance Strategies. PFS did $37,749 of work for Leslie Cockburn, 2018 VA-05 Democratic candidate.
Foglamp Content Studio: $8,500 for Digital Consulting
Foglamp’s website doesn’t tell you who’s behind the operation, and its large Twitter and Facebook buttons redirect you to dead accounts. But this Politico brief from June 2019 tells us that “Democratic campaign veterans Patrick Brown, Nicole Cairns, and Steve Olson announced the launch of their new venture FogLamp Content Studio today based in Washington, DC and Oakland, CA.” These same three campaign veterans are listed as the team at Evergreen Strategies (aka Evergreen Political Partners), which has received regular payments from Virginia for Everyone for digital consulting – including a $50,000 digital ad buy on 9/23/19.
Foglamp did $76,400 of communications work for Senator Ghazala Hashmi’s 2019 campaign.
KHL Consulting: $593 for Communications
KHL Consulting is Kaylie Hanson Long’s firm. According to the website, Long “led teams and served as a spokesperson at NARAL Pro-Choice America, the U.S. Senate, and the Democratic National Committee. She got her start working on the political campaigns of U.S. Senator Richard Blumenthal and U.S. Senator Chris Murphy.”
KG LLC: $3,750 for Compliance
Amber Ellison: $11,328 salary
Jennifer Carroll Foy for Delegate [Closed]
$11,069 Raised / $76,577 Spent / $0 On Hand
KHL Consulting: $10,000 for Communications Consulting
Josh Crandell: $4,795 payroll
Fatima Malik: $4,668 payroll
Syreeta Martin-Gunn: $3,212 payroll
KaMyia Gunn: $2,048 payroll
State Senator Jennifer McClellan
Raised $89,930 / Spent $82,283 / $67,405 On Hand
Leopold Strategies LLC: $26,195 for Communications Consulting
There’s no known website for Leopold Strategies, LLC, though an SCC search reveals the entity is registered to Jared Goldberg-Leopold. Leopold worked for the DPVA and Deeds for Governor over a decade ago. He’s also worked for the DGA, Washington Senator Maria Cantwell, and Jay Inslee 2020.
Undaunted Ventures: $21,199 for Strategic Consulting
Turnkey: $2,500 for P2P services
According to its website, this Richmond firm is a “strategy company serving nonprofits to acquire and nurture constituent relationships that result in sustainable revenue.”
Benjamin Franklin Printing Company: $182 for printing
Courtney McCargo: $11,100 salary
Alicia Foster: $6,498 salary
Milton Gardner: $4,386 salary
Attorney General Mark Herring
Raised $14,688 / Spent $43,591 / $417,623 On Hand
AB Data: $11,250 for Digital Media Consulting
AB Data is a Milwaukee firm focused partly on integrated fundraising and digital communications.
Thomas Keefe: $11,244 salary
Adam Illowsky: $2,250 salary
NGP Software: $5,100 for Database Support
Former Governor Terry McAuliffe
Raised $0 / Spent $62,298 / $66,826 On Hand
Jon Christopher Bolling: $30,000 salary
Bolling became Executive Director of the DPVA in 2017 but, as reported by Patrick Wilson in the RTD, was “plucked” by McAuliffe to run Common Good VA PAC in November 2019.
Thomas Buneo: $1,500 for Consulting
Buneo was Deputy Executive Director and Chief Operating Officer of the DPVA.
Mark Heinitz CPA: $2,774 for Consulting
PerkinsCoie LLP: $1,528 for Legal
NGP Software: $1,650
There’s also a $10,000 contribution to controversial Richmond Mayor Levar Stoney’s reelection campaign and a $2,500 contribution to Emerge VA.
Finally, we should note that Jake Rubenstein may be part of the McAuliffe campaign apparatus. Rubenstein was quoted in the Washington Post as a “McAuliffe spokesman” on November 22, 2019, and he acted as a de facto body man for McAuliffe as the former governor campaigned for Virginia Democrats in the runup to the 2019 elections. News clips from both November 2 and December 7, 2019 quote Rubenstein as “Democratic Party of Virginia Communications Director” and “Democratic Party of Virginia spokesman,” respectively. Rubenstein was on DPVA payroll for all of 2019; he received a $15,000 bonus from the DPVA on 11/12/19, just four days after Common Good VA sent $15,000 to the DPVA. Rubenstein was also appointed Director of Communications and routinely quoted as the spokesman for House of Delegates Speaker Eileen Filler-Corn throughout the 2020 sessions.
As time passes, we’ll inevitably get more information on these nascent campaigns. But as it stands, we at least have an idea of how these campaigns are spending – and which operatives are behind the scenes.